Firth among equals for sheer beauty
Scotland On Sunday
Published Date: 21 November 2010
By Emma Cowing
IT'S GOT BEACHES, dolphins, spectacular scenery and the odd Hollywood movie star although it's never been ranked as one of the globe's top destinations.
Until now.
The Moray Firth coast has been ranked among the world's most breathtaking coastlines by the highly-regarded National Geographic Traveller magazine.
The stretch of seafront from Inverness to Peterhead has been placed alongside Namibia's Skeleton Coast and the Chilean Fjords in the magazine's "top rated" category, which the publication defines as "in excellent shape, relatively unspoiled, and likely to remain so".
Newfoundland's remote Avalon peninsula, New Zealand's Tutukaka Coast, British Columbia's Gulf Islands and Argentina's Valdes Peninsula also scored highly among its top-rated coastal destinations.
A panel of 340 global experts in sustainable tourism were asked to rate different locations using criteria such as environmental quality, social and cultural integrity, the condition of historic sites, aesthetic appeal and outlook for the future. Only 18 made the "top-rated" cut, and the Moray Firth coast was one of only two UK spots to secure the accolade, the other being Pembrokeshire in Wales.
By contrast, some of the coastlines that would be expected to get top marks fall into the magazine's "bottom-rated" category. Mexico's Acapulco coast is described as "unsightly development" while the Gambian coast in West Africa suffers from "overzealous salespeople and an overabundance of beachside litter".
Meanwhile, Hawaii's world-famous Waikiki Beach is a "high-rise concrete jungle with polluted water" and Jamaica's Montego Bay is blighted by "bauxite mining, cruise ship traffic, and unsustainable levels of snorkelling that are all hurting the region's ecology."
Although the judging panel remained anonymous, the magazine published some of their comments on the Moray Firth coastline.
One said: "A wonderful region of Scotland. Beaches are fantastic, and the area welcomes visitors as one of their own. People work together for the greater good - fishermen tolerate canoeists; farmers allow walkers to pass over their land on footpaths."
Another said: "An undiscovered gem with pretty coastal villages, excellent beaches, and outstanding cliff scenery."
The Moray Firth has long been known as a hidden gem in Scottish tourism terms.